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D2C Luggage Brand ICON secures $1.2 Million funding to Transform Luggage Market in India

Funding-News-ICON-Premium-Luggage-Bag

Indian Luggage Brand ICON has raised seed money of USD 1.2 million. Numerous angel investors took part in the round, which was led by DSG Consumer Partners.

In the dynamic landscape of travel accessories, ICON emerges as a beacon of innovation and style, poised to redefine the Indian luggage market. With a focus on the mass premium segment, ICON’s diverse product portfolio encompasses hard luggage, backpacks, and handbags.

The infusion of fresh capital will fuel ICON’s mission to elevate travel experiences through superior craftsmanship, innovative design, and functional excellence.

Mohammad Patel, the visionary CEO of ICON, recognizes the pivotal moment India is experiencing in travel resurgence. Post-COVID, travel has witnessed a remarkable rebound, accompanied by increased consumer spending on travel-related goods.

Factors such as rising per capita income, burgeoning business and leisure trips, and a shift towards lifestyle-driven consumption create a fertile ground for ICON’s ambitious endeavors.

At the heart of ICON’s philosophy lies a commitment to offering consumers products that marry superior quality, aesthetics, and utility at an accessible price point. Patel articulates, “Indian consumers deserve products that reflect their discerning tastes and evolving needs.

We see a compelling opportunity to deliver exceptional products that seamlessly blend style and functionality, catering to the aspirations of the modern traveler.”

ICON Founders

Driving ICON’s journey towards excellence are seasoned entrepreneurs – Mohammad Patel, Poojan Shah, Fazal Lakhani, and Aakash Mehta – whose track record of success with health food startup MyFitness underscores their prowess in building category-defining brands.

Recognizing unmet needs within the luggage, travel, and accessories (LTA) category, the founding team is determined to spearhead a revolution with ICON’s innovative product line.

Hariharan Premkumar, MD and Head of India at DSG Consumer Partners, lauds the entrepreneurial spirit and foresight of the ICON team, drawing parallels with their previous venture’s success. He emphasizes, “India’s burgeoning travel industry presents a ripe opportunity for disruption.

As consumers increasingly seek aspirational yet functional products, we believe ICON is poised to redefine the luggage category and cater to the evolving preferences of Indian travelers.”

At the core of ICON’s product philosophy is a relentless pursuit of excellence. Each product is meticulously crafted to withstand the rigors of travel, boasting features that elevate the user experience.

From innovative wide-handle trolleys to smart bags equipped with power bank slots and Bluetooth-enabled trackers, ICON integrates cutting-edge technology with premium materials sourced globally, ensuring durability and style.

The post-pandemic travel renaissance has positioned ICON at the forefront of a burgeoning trend. With the Indian tours and travel industry projected to grow at a healthy rate of 12–15% by fiscal 2025, and the domestic luggage market estimated at ₹20,000 crore, ICON is poised to capture a significant market share.

Branded players are expected to dominate, reflecting a shift towards organized retail and heightened consumer preference for quality and style.

Luggage, once perceived as a travel necessity, has evolved into a lifestyle statement, reflecting personal tastes and values.

Premium Luggage Brand | ICON

ICON recognizes this paradigm shift and aims to cater to the discerning needs of modern travelers, offering products that seamlessly blend functionality with fashion. Whether traversing global destinations or embarking on local adventures, ICON endeavors to make travel chic, stylish, and efficient.

With technology as its ally, ICON is committed to leveraging innovation to enhance the travel experience. By harnessing the power of digital solutions, ICON seeks to empower travelers with smart, intuitive products that simplify their journey.

From state-of-the-art materials to ergonomic designs, every aspect of ICON’s product range is designed to resonate with the needs and aspirations of today’s globetrotters.

In conclusion, ICON’s journey is not merely about crafting luggage; it’s about transforming travel into a seamless, stylish, and memorable experience.

With a blend of visionary leadership, cutting-edge technology, and a commitment to excellence, ICON is poised to redefine the travel accessories market, one innovative product at a time. As the world embarks on a new era of exploration and adventure, ICON stands ready to lead the way, bridging the gap between style and utility in the realm of travel.

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